Up to late 2017, we would have possibly said, don’t bother.
However, times have changed and at this time it is imperative for ALL businesses to make their websites secure with HTTPS.
In short: If you see a little padlock in the address bar of your web browser, that means you’re visiting a secure website. It means that the data you are sending to or receiving from that site is encrypted.
A non-secure website has an URL that begins with “http” in the address bar, whereas a secure website begins with “https” — with the “s” standing for “secure”.
It used to be that you really only needed a secure website if you were doing e-commerce and you had a shopping cart where customers were entering their credit card info on your site.
But now, even if your website is primarily an informational site and you are not selling any products or services from your site, it is recommended that you convert your site to HTTPS. Here are the reasons why:
Why It is Important To Upgrade Your Site To HTTPS
In August 2014, Google announced that HTTPS is a ranking factor in their search algorithm. The jury is still out as to how much of a factor HTTPS plays in your search rankings but the latest research suggests that it actually is becoming a stronger ranking factor. If you do any type of a Google search, you will notice that nearly all of the page 1 results begin with an HTTPS url. Google has also indicated that an HTTPS site can serve as a tie-breaker between two sites offering similar information.
Starting in October 2017, the Google Chrome web browser started showing a “not secure” warning when users were filling out a simple contact form or search field on a non-HTTPS website. If you depend on your website to generate leads or sales inquiries, your site needs to use the HTTPS protocol so users don’t panic or hesitate and abandon your site’s contact form due to “non-secure” warnings.
An important reason to have an HTTPS site is perception. We live in a world where hacking and data breaches are everyday news, and people are concerned about online privacy and security. Even though your website might not collect sensitive information, but the fact that you have an HTTPS site and visitors can see the little padlock on their browser, it will give them comfort. That translates to confidence and trust in your company. HTTPS is now becoming the norm, and even non-techie visitors are starting to feel a little uneasy when they don’t see that padlock.
Today’s consumers and web visitors are demanding more protection than ever. From the prying eyes of hackers and intrusive data breaches. When they come to your site and they don’t see the https they will possibly leave and never return.
It’s called an SSL Certificate. It encrypts the data between a server and a web browser
In the past SSL was required for sites accepting credit cards and other financial information. But now without the https, Google Chrome and Firefox alerts visitors that ANY information they give including name and email is not secure.
In fact, web security is no longer a luxury, it is a necessity!
Don’t risk losing traffic and revenue because your website is not secure.
Secure your website today or risk penalties from Google.